Apia Travel Guide: Explore the Heartbeat of Samoa

What to Do in Apia, Samoa: A Chill Island Guide to the Capital

Apia, the capital of Samoa, is the kind of place where time slows down, coconuts are cracked open fresh before your eyes, and the smiles are as warm as the tropical breeze. Nestled on the island of Upolu, this charming town may be small, but it packs a punch when it comes to culture, history, and everyday island magic. Whether you're just touching down or planning a few days in town before exploring Samoa’s beaches and waterfalls, Apia has plenty to keep you curious, relaxed, and well-fed. Here's your guide to the best things to do in Apia.

1. Get Lost (in a Good Way) at Apia's Markets

Apia is alive with markets that are as colorful and welcoming as the people who run them. Start at the Fugalei Fresh Produce Market, where you'll find more than just tropical fruit and vegetables. This bustling hub is part-flea market, part-flower stall, and part-souvenir haven. You can grab handmade jewelry, fresh tropical blooms, carved wooden crafts, and—if you're lucky—a sweet, cold coconut opened right in front of you.

A single Samoan tala (around 50 cents USD) gets you a chilled coconut that’s been sliced open with expert flair. Sip as you explore and don’t forget to chat with the locals. Everyone seems to have a story or a smile to share.

Just a short walk away, you’ll find more markets with an even deeper local flair. It's the perfect place to pick up handcrafted treasures that support local artisans and make memorable souvenirs.

2. Marvel at the Cathedral of the Immaculate Conception

When you're ready for a bit of calm, step into the Cathedral of the Immaculate Conception—a stunning white-and-blue landmark right in the heart of Apia. This cathedral is more than a place of worship; it’s a work of art, with polished wooden details, stained glass windows, and a beautifully intricate ceiling that makes you pause and look up.

It's free to enter, and visitors are welcome to quietly walk around and take in the peaceful atmosphere. Keep in mind that Samoa is a deeply religious country, and Sundays are taken seriously—many businesses shut down while families attend church. So plan around that day accordingly and consider attending a service to see the community in full spirit.

3. Ride in Style on Apia's Iconic Buses

Public transport in Apia is not just functional—it’s fun. The local buses are a sight to see: brightly painted, tricked out with wooden interiors, and often personalized with names and slogans like “Beautiful Samoa”. These buses feel more like moving pieces of art than regular transport.

Even if you’re not hopping on for a ride, they make for fantastic photo ops. But if you do take one, expect lively music, friendly passengers, and an unforgettable ride through town.

4. Visit the Robert Louis Stevenson Museum

Just a short drive from central Apia lies the former home of famed Scottish author Robert Louis Stevenson, who spent his final years in Samoa. Now a beautifully maintained museum, the house gives visitors a fascinating glimpse into colonial-era life and Stevenson’s deep connection to Samoan culture.

The grounds are lush and peaceful, perfect for a scenic stroll. You can even hike up Mount Vaea to Stevenson’s tomb for panoramic views of Apia and the surrounding coast.

5. Explore Palolo Deep Marine Reserve

Looking to dive into Apia’s underwater world? Just minutes from the city center, Palolo Deep Marine Reserve offers some of the best snorkeling in Samoa. Once you swim past the shallows, you’ll reach the “deep”—a vibrant coral garden teeming with colorful fish and marine life.

Bring your own snorkel gear or rent it at the reserve, and don’t forget water shoes—the coral can be sharp near the entry points. It’s an easy and affordable way to enjoy Samoa’s natural beauty without leaving town.

6. Grab a Cool Treat at Giordanos or Eveni Carruthers Café

When the heat hits hard, cool off with some local-style ice cream or a fresh island smoothie. Giordanos, famous for its pizzas, also serves up sweet treats that hit the spot after a long sunny stroll. For something a little trendier, head to Eveni Carruthers Café—a chill space with strong Wi-Fi, modern island decor, and iced coffee that rivals any you'd find in Sydney or LA.

It’s the kind of café where digital nomads mingle with locals, and where you might just end up staying longer than you planned.

7. Cool Off Like a Local

After a day under Samoa's tropical sun—temps can climb well into the 30s°C (mid-90s°F)—you’ll probably be itching for a swim. Many hotels and guesthouses in Apia offer pools, which are a blessing in the heat. There's nothing quite like jumping into cool water after exploring dusty markets and city streets.

Some hotels even offer poolside service, so you can enjoy a cold local beer or a fruity cocktail as you relax. It’s the perfect way to wind down before heading out for dinner or catching a sunset.

8. Soak in the Vibes and Chat with the Locals

More than any single sight or activity, what makes Apia shine is the vibe. People are friendly, life is lived at a slower pace, and smiles are free and frequent. Whether you’re chatting with a market vendor, getting directions from a shopkeeper, or just saying “Talofa!” (hello) on the street, you're likely to be met with warmth.

Take the time to just walk around, sit on a bench near the harbor, or watch schoolkids in their uniforms head home for the day. It’s these little moments that make Apia feel like more than just a stopover—it’s a place that stays with you.

From snorkeling in coral gardens to sipping coconuts at bustling markets, Apia offers a colorful introduction to Samoa’s soul. Pack your sunscreen and let the city’s laid-back rhythm guide your next tropical adventure.